Software

Optum Market Advantage Turbo

Compete more effectively in your local market and evaluate growth opportunities in new markets with robust, actionable data analytics coupled with advanced business insights using healthcare technology.

Optum Market Advantage Turbo is a comprehensive planning solution that combines local market analytics, scenario planning tools, business planning intelligence and leadership resources. With more than 10 years in the market and comprehensive data sets, OMA can help providers execute strategic decisions, navigate a changing market and better support patients. 

OMA can help develop your growth strategy in a variety of use cases:

  • Physician network optimization: Identify prospects to increase specialist and PCP referrals.
  • Service line growth planning: Assess market performance and identify growth opportunities.
  • Ambulatory market expansion: Evaluate consumer behavior and demographics to assess market opportunities.
  • New investment planning: Evaluate investment decisions like telehealth and urgent care.
  • System service rationalization: Find ambulatory expansion and consolidation opportunities and plan for investment or divestments.

Historic data foundation

Our robust data sets include over 1,800 sources, 18 billion unique claims and 300 million lives covered nationally across inpatient and outpatient settings.

Proprietary data analytics

We offer a business intelligence tool that uses proprietary referral analytics and claims data to create actionable insights.

No data integration. Your client data stays private.

Optum doesn't store your client encounter data, ensuring it remains secure and private.

Included modules

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    Physician Relationship Management

    Physician Relationship Management (PRM) integrates seamlessly to combine claims data with physician interactions to analyze trends. Use our modeled views of patient loyalty to track shared patient connections among physicians.

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    Business intelligence reporting

    Robust business intelligence reporting tools provide the ability to custom query Optum datasets for ad hoc requests.

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    Simplified front-end experience

    Our tool provides powerful, yet digestible, growth insights that enable you to optimize and engage your physician network.

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